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Wednesday, November 14, 2007

Is Fiji Water going green

Fiji is making progress toward going green.

Here is part of the Fiji plan:

Specifically, the company says it will install a windmill in 2009 to provide energy to its bottling plant in Fiji in the South Pacific; it will ship bottles of water intended for sale on the East Coast to the Port of Philadelphia, rather than truck them east from Los Angeles, as it does now; it will use biodiesel and other alternative fuels in its trucks and as a backup at its plant when the winds are calm; and it will reduce the amount of plastic and paper it uses for bottles and cartons.

But you have to question as Terrapass does:

Understand that the carbon community holds Fiji Water in roughly the same regard they do Hummers. That is, with a disdain that borders on the irrational. (“You mean to tell me you’re taking a product that can be produced locally and is available for free virtually everywhere on the planet, and replacing it with an expensive version that is packaged in tiny plastic bottles before being shipped 10,000 miles on emissions-spewing cargo boats and trucks? Kill me now.”)

For the whole article please visit the terrapass site blog.

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